"Who are YOU to help me? What do you know anyway?!"

"Who are you to help me? What do you know anyway?"

What is your niche?

🤯 It seems that the conundrum us coaches come up against, especially when starting to promote a coaching business, if whether to niche or not. 

🤔 From the start-up coach’s POV (me included), we all have that slight niggle of fear in the back of our minds “are we cutting away a lot of potential clients if we niche down?”

💊 My “niche” was always going to be wellbeing related. I’ve been a keen mental health advocate for a couple of years now. Something that had always been there but a feeling that was well and truly kick-started when I dealt with my own shitty experience. One which "really did a number” on me, as the doctor told me when I described how I was feeling and to which he subsequently diagnosed me with trauma.

⚠️ In that moment, I decided that I’d never want anyone else to go through, or feel, the way that I did.

📚 This led me to become a mental health first aider and to study as many courses as possible, to increase my knowledge of the symptoms of a variety of mental health issues and what I could do to help- anything to better prepare myself, and to increase the support I could give to others.

💔 Since doing coaching, the majority of my appointments have been with females struggling – the root cause being due to confidence issues, following escaping a mentally abusive relationship. Through my own past experience and due to the amount of females I’d been supporting, my coaching niche felt like it had already been there in the background and was just waiting for me to realise it.

💪🏻 A few days ago, I decided to take the hint, be brave and change all my social media profiles and my website, to state my niche and a definitive tagline, instead of the vague “Life Coach” that it’d said previously. On that same day, I got a call from a female who said she'd "finally come to terms with her partner being a narcissist” –something she said she’d known deep down but had tried to ignore as she didn’t want to believe it, until it came to a head the night before.

🪧I felt like the universe was throwing me signs of “Yes!! This is your niche!” Whoever would have thought that what was once an extremely difficult and upsetting part of my life would turn into something "positive". 

❤️‍🩹 I’d never wish it on anyone but at least my experience has put me in a position to be able to help others who are dealing with the same challenges that I was, or who are trying to recover their messed up mind.

If this resonated with you or you’re worried about someone else, feel free to DM me for a chat 💌 

Email me: hello@ready-aim-succed-coaching.co.uk

Or contact: 07587010183

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✨Hi I'm Aimee, a Mental Wellbeing Coach supporting females recovering from abusive relationships, so you become a stronger, braver version of yourself, with a sparkle in your step ✨

Book a free 30 minute enquiry call here: https://calendly.com/ready-aim-succeed-coaching to hear how I can help you.